Enhance customer engagement through preference management


personalizing multi-channel communications

MyPreferences® is an enterprise preference management application that lets you more effectively interact with customers and prospects based on their preferences such as product interest, communication channel or frequency.

MyPreferences® is about choice -- let customers choose how they want to engage with you. It's about trust -- building customer engagement by honoring preferences. It's about engagement -- increasing the lifetime value of the customer relationship through relevant communications and preference management.