Personalizing Multi-Channel Communications

Real Results

Enterprise-wide knowledge of your
customers' preferences
equals

  • Increased customer loyalty

  • Higher customer satisfaction

  • Improved ROI on marketing initiatives

  • Higher lifetime customer value

I'm new to Preference Management
Reduce global opt-outs by up to 77% by enabling opt-ins.
Reduce process complexity by up to 90%.
Improve customer engagement by as much as 50%.

Preference Management Improves Customer
Experience To Generate Results

Customer Experience Leaders Outperform the Market

6-year Stock Performance of Customer Experience Leaders vs. Laggards vs. S&P 500 (2007-2012)

Results

VIDEO: Preference management in the new age of customer engagement