Video: Why Preference Centers are important

MyPreferences® Preference Center drives personalization

Customers and prospects want inbound communications to be personalized to meet their needs and interests. To get personalized communications, they are willing to share a significant amount of information regarding which products and services are of interest, how they want to be contacted and how often.

A Preference Center provides your customers and prospects with a persistent place to express and manage their preferences on an ongoing basis. You can leverage preference centers anywhere you interact with your customers — on your web-site, on mobile devices and on social media sites.

Providing easy access to preference centers increases the success of personalization programs. When you communicate to consumers on a more personal and relevant basis, you drive engagement and build loyalty — and increase the lifetime value of your customer relationships.

Preference Center Features

• Allows customers and prospects to select detailed opt-in and opt-out preferences by product and contact channel
• Collects preferences for marketing, account services and privacy programs
• Collects additional contact information to enrich your lead database
• Provides persistent 24/7 access
• Allows marketers to create customer profiles to provide a variety of preference options based on consumer account type, demographics and geography
• Complies with CAN-SPAM and information-sharing rules by displaying proper disclosure requirements and opt-out capability
• Identifies primary contact channel for marketing, account services and privacy

Preference Center Benefits

• Preserves your marketing database by narrowing opt-outs up to 70% and encouraging opt-ins for specific products, services, and programs
• Builds customer loyalty and engagement by up to 3x and reduces the compliance risk by giving customers choice about how and when they are contacted
• Maintains up to date contact information by making persistent preference management application available
• Reduces marketing waste by targeting messages to those who want to receive them

For more information about MyPreferences and the Preference Center application, contact PossibleNOW at
(800) 585-4888 or info@possiblenow.com.

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