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MYPREFERENCES
Preference Management
Collect, manage, and connect customer preferences across the enterprise.
Collect, manage, and connect customer preferences across the enterprise.
Preference Management refers to a strategic process that encompasses collecting, managing, and seamlessly integrating customer preferences throughout the customer journey.
It aligns directly with how companies interact with their customers, extending beyond
subscription preferences to include preferred communication channels, frequency choices,
content, lifestyle preferences, feedback, and more. These are collected through a range of
tailored experiences that deeply resonate with each individual.
Collect preferences at every stage of the customer journey
Whether it it’s building preference centers or crafting micro
experiences, our purpose built configuration module
empowers marketers to seamlessly deliver individualized
experiences precisely when needed, facilitating effective
preference collection during “moments that matter”.
And with our no code designer Sites, creating experiences in
minutes is easy.
Building preference management experiences goes beyond great design, you must respect individual privacy while fostering meaningful interactions. Our intelligent business rules engine enables compliant experiences, while empowering your customers to finely tailor their engagement.
MyPreferences provides unmatched flexibility to create and manage highly granular preference experiences. You can precisely tailor preference hierarchies to individual needs and systematically categorize communications by channels, product lines, customer types, and any other criteria.
Creating effective preference experiences, involves both “art” and “science”. Leverage our robust Experience API, intuitive no code designer (i.e., science), and a team of strategists to equip marketers with all the best practice essentials (i.e., art). Tailor each experience for value, infused with a human touch, and aligned with customer desires.